Me in 10 minutes

What I believe in

I'm stubborn. I don't give up easily, and when I do something, I go all-in. I'm passionate about creating new things and about connecting good-hearted people with each other.

I'm also in permanent learning mode. I'm obsessed with making the world a better place for the next generations, and I've found that innovation is the best tool I have for it.

And I consider myself a very lucky person. I'm married to a great partner, father to two permanent whirlwinds, and surrounded by love from friends, family and colleagues. Along the way, I've met incredibly smart and generous people who taught me a lot. I feel an irresistible need to give some of that back, so I try to give first, and to pay it forward.

Where it started

I was born and raised in Buenos Aires, Argentina. I'm a happy guy, and a lot of that comes from a family I'm grateful to for everything.

My father was an electronic engineer, so curiosity about how things work was part of the furniture at home. I loved physics from a very young age, electronics in particular, and I experimented constantly, including a few projects that didn't go as planned. From my mother I inherited the other half: I've been hooked on books since I was five.

Then there was music. I formed my first band, on drums, right when I finished primary school. I loved it, until my curiosity about the knobs, and what was actually inside the machines, won out. I started an Electronic Engineering degree, and after three years I dropped out to specialize in what really pulled me in: acoustics and music electronics.

Knocking on doors

Right at the intersection of electronics and live music, I started asking a question: why were live albums still being recorded with technology that old?

I was 21 and had three problems. I had no business experience, no financing, and I didn't know anyone in the industry. So I started by working for free, learning until I could charge at least a little. Then I went to every theater in Buenos Aires, knocked on their doors, and explained my idea to whoever opened. Very few did. But one gave me a chance, and I made the most of it.

That was the beginning of my first company. By 23, I had equipment that no one else in my country could provide. A couple of years later I implemented the first fiber optic sound transmission system for concerts in Latin America. That led to working with the Rolling Stones, Madonna, Hans Zimmer, AC/DC and Roger Waters, among others. One of those recordings won a Latin Grammy.

Nobody opened those doors for me. I had to knock on them, over and over, until one gave way. I've been doing it ever since.

Unsatisfied

Eventually I hit a wall. Making great recordings made me happy, but it wasn't having the kind of impact I wanted. In 2012, I started learning to code.

In 2014, a dear friend who worked on education technology for the government told me they were giving netbooks to schoolchildren but that the machines lacked real content. He invited me to build apps. Our main project turned those netbooks into musical instruments that played in real time, as part of an orchestra of more than 60 musicians. After that, we launched a free program teaching beginners HTML, CSS and JavaScript, aimed at people who couldn't afford traditional education. Thousands and thousands of people came to programming through it.

I loved that level of impact, and it pulled me into public service. From 2017 to 2018 I was Director General of Science, Technology and Innovation of the City of Buenos Aires, leading a team of more than 120 people. It was a privilege. It also reminded me that political obstacles are innovation's worst enemy.

Two exits, one turn

In parallel, I got involved in the family business, adding technology and improving processes to grow the company's value, and we sold it successfully at the end of 2016. That success made me think about consulting on digital transformation, which is exactly what I did as soon as I left public office. Just before H+Trace, I also sold SOUNDING, my remote recording company and studio.

Around then I co-founded the Argentine Chamber of Drone Companies and served as its Secretary General, bringing together the key players of the country's drone ecosystem. Through that role, I was asked to analyze whether drones could be used for organ transplants in densely populated cities. To answer that, I brought in a technology expert and a specialist in transplant regulations. They ended up being my partners in H+Trace.

Purpose, for real

Almost at the same moment, my wife and I finally became parents, after several years of trying. So I got to discover fatherhood and start a company at the same time. Everything twice as hard, and I wouldn't change it.

For me, H+Trace means innovation with impact, and the search to be the first to solve a problem never ends. We developed products that are unique in the market, both for laboratories and for organ transplants. In partnership with DJI, we made the first laboratory shipment with smart traceability using drones.